Ready to Scale Your Business with Clarity and Confidence?

The 1:1 Growth Strategist Program is a high-touch, three-month partnership designed to help you move from overwhelmed to in control—with a personalized roadmap, expert guidance, and a trusted advisor by your side. You’ll gain the insight, accountability, and strategic support to scale your business sustainably—without giving up equity or ownership.

Does this sound like you?

You’ve built a solid business. The sales are coming in, the brand has traction, and from the outside—it looks like everything’s working. But behind the scenes? You’re carrying more than you should. The growth isn’t as clean, profitable, or sustainable as you know it could be.

Maybe you're still too involved in the day-to-day.
Maybe your systems or team aren't keeping up with your growth.
Maybe you're making money—but not enough margin, time, or clarity to actually enjoy it.

If you’re scaling but need sharper strategy, stronger support, and more freedom—this is the kind of partnership that gets you there.

Believe me—I’ve been exactly where you are

GinnyReed_FoundryABC_coaching

Hey, I’m Ginny Reed.

I’ve walked the road of building a business from scratch into a multi-million-dollar brand. Over a decade, I led a company that expanded into multiple locations, employed over 100 women, built a leadership team, hosted retreats, negotiated leases, and made the tough calls about when to grow—and when to pivot.

When you work with me, you’re not just getting advice. You’re getting a strategic partner who’s been in the trenches and knows what it takes to scale with clarity, confidence, and sustainability.

I created the 1:1 Growth Strategist Program because I know how transformative it is to have someone by your side who’s done it before—someone who can spot the blind spots, offer real-time insight, and help you move forward with a clear, customized plan.

If you’re making money but feeling maxed out, overwhelmed, or unsure what the next level looks like—this is for you. You don’t need to do it alone. Let’s build the systems, profit, and breathing room your business (and life) truly deserve.

With me, we will work through:

Customized Growth Strategy

We’ll build a tailored plan based on your goals, numbers, and vision. Whether you're aiming to increase profitability, strengthen your team, or expand your reach, I’ll help you identify what matters most—and how to get there efficiently.

Streamlined Systems & Operations

From workflows to team structure to customer experience, we’ll dig into the backbone of your business. You’ll walk away with systems that reduce chaos, create consistency, and give you time back to lead—not just manage.

Your Scalability Roadmap

Growth shouldn’t feel like guesswork. I’ll help you design a step-by-step roadmap that supports sustainable scaling—without burning out your team, draining your margins, or overcomplicating your operations.

Expert Insight + Accountability

You don’t need another course or checklist—you need a seasoned partner in your corner. I bring decades of real-world experience to help you make smarter decisions, avoid costly missteps, and stay focused on what actually moves the needle.

I started my journey as an online business owner—but everything shifted when I opened a physical location. Face-to-face with my customers, I quickly realized this was no longer a side hustle—it was a real business, with real challenges.

Like many founders, I had to figure out who my ideal customer really was, build systems that could scale, and learn how to lead a growing team without burning out.

Through trial, error, and years of hands-on experience, I discovered the strategies that truly move the needle. I scaled my business into a multi-million-dollar brand, stepped away from the day-to-day, and ultimately sold it for seven figures.

Now, I help other founders do the same—with less guesswork, more clarity, and the kind of support I wish I had earlier.

Here’s What You’ll Get
in the 1:1 Program

  • We’ll begin with a detailed business audit to assess the strengths, gaps, and biggest opportunities in your company. From there, I’ll build a custom 6-step growth framework tailored to your goals. This ensures each session focuses on the areas where we can make the most impact—from operations to profitability to leadership.

  • Every other week, we’ll meet for a 75-minute Zoom session to work through your personalized growth plan. Each call is focused, actionable, and aligned with your top priorities—whether that’s scaling your team, tightening your systems, elevating customer experience, or increasing profit margins.

  • You’ll gain access to my vetted network of experts, vendors, and behind-the-scenes tools I’ve used to help clients scale—plus personalized recommendations and connections tailored to your business needs.

  • This isn’t just strategy for the sake of it—this is about action. After every session, you’ll leave with clear next steps, tools, and accountability to move your business forward with purpose and clarity.

  • You’ll have direct access to me via email, text, and voice chat Monday through Thursday, 9 AM–4 PM CST, with a guaranteed 24-hour response window. I’m in your corner the whole way—not just during Zoom calls.

Some of my favorite moments are when clients share their big wins—buying their dream car, taking a real vacation without things falling apart, or finally feeling confident after a tough leadership decision.

This is why I do what I do—to help you grow a business that doesn’t just make money, but supports the life you actually want to live.

This three-month partnership is an investment in both your business and your growth as a leader.
Together, we’ll eliminate what’s holding you back and build a strategy that supports your vision, your profitability, and your life. This is about more than scaling—it’s about creating a business that works for you.

Who Is This Program For?

This program is built for small business owners who:

  • Are ready to step out of the daily grind and into the role of strategic leader.

  • Want a trusted advisor to help them navigate team development, operations, customer experience, and scalable growth.

  • Are making money—but know there’s untapped potential in their business, and they’re ready to optimize for profit, time, and long-term sustainability.

  • Value having a clear plan, expert insight, and consistent accountability to move their business forward—without the overwhelm.

What Others Are Saying

  • “I can't express enough how grateful I am for the incredible support and guidance I received from the Foundry Growth Program."

    Opening my business seemed like a daunting task, but Ginny's wealth of experience proved to be the guiding light I needed. Her ingenuity and deep understanding of business intricacies were invaluable. What sets Foundry apart is not just the theoretical knowledge, but the practical insights and hands-on approach Ginny brings to the table.

    The assistance with processes and procedures streamlined my operations and made the entire venture more manageable. I feel confident that, with Ginny's mentorship, I've not only gained a solid foundation for my business but also acquired skills that will benefit me in the long run.

    I would enthusiastically recommend Foundry to anyone looking to start their own business. The experience was so positive that I would not hesitate to seek assistance time and time again.

    Thanks to Ginny, my entrepreneurial journey has been marked by success and growth.

  • “Working with Ginny Reed on opening my new retail brick-and-mortar shop was an absolute game-changer.”

    Ginny was instrumental in educating me on every aspect of women’s apparel, from understanding the best vendors and shopping platforms to navigating buy cycles, minimum orders, and inventory mix. Her deep knowledge and experience not only gave me the confidence to launch my shop but also ensured that we opened on time and within budget.

    Ginny's expertise didn’t stop there—her assistance with visual merchandising truly elevated the look and feel of my shop. The thoughtful design she implemented led to increased sales and generated buzz on social media, thanks to her eye for creating visually appealing spaces. I wouldn't hesitate to work with Ginny again for any future store openings, and I plan to continue partnering with her to ensure my current location continues to perform at its best.

    Ginny is a true asset to any retail endeavor!

  • “Foundry ABC Coaching was a godsend for me!”

    I found Ginny after going into one of her boutiques in Nashville. After falling in love with the Vinnie Louise style, I originally was going to ask to just pick her brain. But when I found out she mentored me, I hired her immediately!

    She has been instrumental in my success. She guided me in getting my website set up. She encouraged me to do markets and pop-ups while I waited for my brick-and-mortar to open. She held my hand through all the business licenses, taxes, etc. that I had NO clue about.

    I literally could never have gotten my business started without her. She truly wants to help other women succeed!